Shoot smart.Shoot Softbox.

Catalogue photography for the things you already sell. Keep scrolling — this is the whole product.

A model generated from a written description
The same model wearing a sage cotton tee
The same model wearing a terracotta linen shirt
The same model wearing a navy wool jumper

First, a person. Described once, generated once, yours from then on.

Then everything you sell — fitted to her, one garment at a time.

Same face. Same light. Same room. Every single product.

Go live

And it is on your store.

Same listing, same URL — new photographs. No export, no re-upload, no shoot day.

Your products, on a model, by this afternoon.

Softbox connects to the store you already sell on, fits your garments to a model you choose, and writes the photographs back to your listings.

How it works

Four steps, and none of them involve a camera.

From a store you already run to photographs on your own listings, without anyone booking a studio.

A generated model beside the attributes it was made from

01

Describe a person once

Gender, age, build, skin tone, hair — Softbox generates that model on plain grey and keeps them. Every product you shoot from now on is worn by the same person, which is the difference between a catalogue and a pile of photographs.

A background generated from a written description

02

Say where the shot happens

A background is a sentence: warm cream plaster, daylight from the left. It becomes a scene you can reuse on anything. It is applied after the garment is fitted, so changing your mind about the room costs one cheap step, not a reshoot.

The Studio, with a finished catalogue photograph on the canvas

03

Fit the garment to the person

Your own product photograph is fitted onto the model, then the scene goes in behind. It is your shirt in the picture — its colour, its collar, its print — not an impression of one. Pair it with trousers and a jacket and they are fitted in order, on the same body.

The product in the catalogue, now showing its generated photograph

04

Put it back on the listing

Keep the frames you want and press Go live. The photographs are written to the product in your own store — same listing, same URL, new pictures. Softbox does not become a second place your catalogue lives.

Why it holds up

The hard part is consistency, so that is what it is built around.

The same person, every time

A model is a thing you make once and reuse. Forty products shot on one model look like a catalogue; forty products shot on forty strangers look like a marketplace.

Your garment, not an impression of it

The fitting step works from your own product photographs, so the shirt in the picture is the shirt in the box — its buttons, its print, its collar.

You know what it costs before you spend it

Every generation quotes its price in tokens before you press the button, and a run that fails is refunded. No surprise invoice at the end of the month.

Available on

Connect the store you already sell on.

Softbox reads your products where they are and writes the finished photographs back to the same place. Nothing is exported, re-uploaded or kept in a second catalogue.

ShopifyBigCommerceWooCommerceWixEtsy

BigCommerce and Shopify can be connected today. The rest are being verified store by store — the app always says which is which, and the installation guide has the steps for each.

Pricing

Pay for the photographs, not the studio day.

Free

$0to start

Enough to shoot a few products and see the quality for yourself.

  • 75,000 tokens
  • 2 models
  • 2 backgrounds
  • Studio
  • No card required
Start free

Base

Most chosen

$49per month

For a working catalogue that keeps growing.

  • 400,000 tokens
  • 20 models
  • 10 backgrounds
  • Studio
  • Publish back to your store
Choose Base

Pro

$149per month

For shooting the whole catalogue at once.

  • 1,200,000 tokens
  • 50 models
  • 30 backgrounds
  • Bulk builder
  • Priority generation
Choose Pro

Prices in US dollars. Tokens are what generating an image costs; each plan says how many it includes.

Shoot one product and see for yourself.

The free plan is enough to photograph a handful of products on two models. It needs no card, and nothing you make on it expires.

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